Skip to work
VELVET MACHINE
FENTY BEAUTY TURNED ROBLOX INTO A SHOPPABLE GLOSS LAB — 450K USER-MADE DESIGNS, 1.1M VOTES, SOLD-OUT PHYSICAL DROP.SONY MUSIC BUILT A MYLES SMITH FORTNITE ISLAND — A PLAYABLE MUSIC VIDEO WITH INTERACTIVE SONG WORLDS.ESPN LAUNCHED A FULL UEFN FOOTBALL ISLAND — PERSISTENT PROGRESSION, MINI-GAMES, UNLOCKABLE COSMETICS.NIKE AIRPHORIA VOL. 2 TURNED AIR MAX INTO TWO FORTNITE ISLANDS — BRANDED WORLD-BUILDING, GAMEPLAY, VFX, LEVEL DESIGN.ROBLOX SAYS BRAND ADS ARE MOVING FROM STATIC PLACEMENTS TO IMMERSIVE 3D ENVIRONMENTS FOR GEN Z AND GEN ALPHA.VOGUE BUSINESS: BRANDED ROBLOX EXPERIENCES AVERAGE 11 MINUTES OF ENGAGEMENT VS. SECONDS ON SOCIAL.

Playable space workshop

We turn launches, drops and events into playable spaces.

We build atmospheric playable spaces, pitch prototypes and campaign assets for agencies, artists and visually-driven brands.

Start a playable concept View spaces

Production experience behind Roblox brand worlds including LEGO Parkour Worlds and Barbie DreamHouse Tycoon at Gamefam.

Placeholder: hero collage of a playable space PLATFORM: UEFN / ROBLOX LOOP: ENTER → EXPLORE → TRIGGER → SHARE VIRTUAL WORLDS

Roblox brand-production proof

PRODUCER CREDITS / GAMEFAM / LEGO PARKOUR WORLDS / BARBIE DREAMHOUSE TYCOON

Vlada produced Roblox brand work at Gamefam, including LEGO Parkour Worlds and Barbie DreamHouse Tycoon. That experience helps Velvet Machine translate creative direction into scope, schedule and build.

For agencies and studios that need a playable idea before the client says yes.

We take a campaign idea, find the playable layer and turn it into a Roblox or UEFN prototype for decks, pilots and early client meetings.

  • Pitch prototype
  • Pilot build
  • White-label support
  • Playable slice
  • Client pitch asset

Attention is expensive. Memory is better.

A video shows the campaign. A post flashes past. A playable space gives the audience somewhere to enter, act, share and remember.

Not a virtual showroom. Game-first campaign assets.

  • Support a pitch
  • Visualize a campaign idea
  • Extend a launch
  • Become social content
  • Create shareable moments
  • Act as a digital pop-up
01

What we make

Flagship

Playable
Launch Room

A compact interactive space around a product, fragrance, track, collection or cultural release. We build the room around the mood, the player loop and the moment people can share.

LAUNCH READY

Digital Pop-Up

A digital extension of a physical pop-up, event or venue.

Playable Music Venue

An interactive space for a release, live event, fan activation or festival teaser.

Pitch Prototype

A quick playable concept agencies can use before a full production commit.

Agency Collaboration

We plug in as white-label or co-created support for creative and experiential agencies.

02

Selected spaces

Placeholder: Rite of Scent — playable fragrance-space study PLAYABLE CONCEPT STUDY

Rite of Scent

A Roblox perfume ritual where players chase scent fragments through a living pop-up, feed them into the altar, and wake the fragrance up like something that should have stayed asleep.

Platform
Roblox
Campaign use
Launch teaser / social activation
Player fantasy
A perfume that stops acting like a store and starts acting like a creature
Player loop
Follow the scent trail → grab volatile notes → charge the ritual vessel → unlock the next layer
  • Hunt down scent fragments before they disappear or move somewhere worse.
  • Carry unstable perfume notes back to the altar while the space reacts around you.
  • Feed the ritual vessel to push the fragrance from quiet object to living presence.
  • Trigger room changes: lights, sound, doors, fog, symbols, and new paths opening up.
  • Unlock ritual rewards: aura effects, scent marks, strange cosmetic traces, and access to deeper rooms.

ritualscentdesiretransformation

Independent concept study. Not affiliated with any fragrance brand.

Worldbuilding archive — past studio work

Hotel Reception — Fortnite world Fortnite

Luxury hotel, cursed rules: hunters stalk the halls while ghosts crawl into props and turn décor into a weapon.

Invasion Town wide shot — Fortnite Zone Wars Fortnite

A Fortnite Zone Wars city ripped open by the sky — cosmic trash, flying beasts, and combat under a neon apocalypse.

Invasion Town clock tower — Fortnite Fortnite

A familiar block turned into a panic machine: clock tower, purple heavens, fast fights, no peaceful corners.

TWDU Cafeteria — Fortnite environment Fortnite

A rotten cafeteria built for dirty PvP — cracked tiles, bad light, hard cover, and players tearing each other apart.

TWDU Safe Zone Corridor — Fortnite Fortnite

A corridor that says “safe zone” while doing everything possible to look like a trap.

Pink Door — Unreal Engine Unreal Engine

A clean white room with a pink body-door in the middle, because sometimes a portal should look handmade, wrong, and a little hungry.

03

How we work

  1. Pitch support

    Campaign idea → playable concept

    Send a brief, pitch idea or client launch. We turn it into a one-page playable concept: platform, core mechanic, spatial journey and visual direction.

  2. Prototype / pilot

    Compact playable proof-of-concept

    We build a compact location with one or two core interactions, one strong shareable moment and screenshots or capture demo for the deck.

  3. Production partner

    White-label or co-created activation

    We can stay on as a white-label build partner for world design, level design, interaction design, game mechanics, Roblox / UEFN production and launch captures.

04

Team

Velvet Machine combines game design, atmospheric worldbuilding and producer discipline.

space builder

Lev

Game & experience design

Lev leads game design, level design, world design and atmospheric interactive systems across UEFN and Roblox.

production lead

Vlada

Producer-partner

Vlada spent years at Gamefam, producing work tied to LEGO Parkour Worlds and Barbie DreamHouse Tycoon. That gives Velvet Machine real Roblox brand-world production experience and lowers delivery risk.

GAMEFAM / LEGO / BARBIE

Let's build
something
playable.

Send a campaign brief

Have a launch, drop or pitch? Send the brief, and we'll outline the playable layer.